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Bringing More Than 40 Years of Trust to the Next Generation of Patients. The Murakami Clinic Website Redesign.

Client: Murakami Clinic Medical Corporation
Location: Fuchu, Tokyo
Services Provided: Website redesign, information architecture, SEO, ongoing management, AI chatbot
Result: 500% increase in new patients (from a baseline of 100 before the improvements to 600 afterward)

Both the clinic and 1F8 believe that the website redesign led to this increase. This is an individual result for Murakami Clinic, and results will vary depending on factors such as location, medical services, and competition. Similar results are not guaranteed.

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Home/Murakami Clinic Case Study
Dr. Akira Murakami with a baby, Murakami Clinic

Website renewal for an established clinic

See the Murakami Clinic website renewal

Murakami Clinic — Before renewal
Before renewal
Murakami Clinic — After renewal
After renewal · The clinic’s official website

The earlier screen comes from 1F8’s project records. The former public site is also preserved by the Wayback Machine. View the archived website ↗

Clearer routes to services, doctors, and first-visit information bring the clinic’s established trust and character into the website.

Akira Murakami, Director · Murakami Clinic
Akira Murakami, Director · Murakami Clinic

Akira Murakami, Director · Murakami Clinic

The clinic website also introduces the person welcoming patients.

Visit the clinic website ↗

INFORMATION

The Challenge

Although the clinic had supported community healthcare for many years, its previous website was no longer being updated and did not adequately communicate its medical services and reputation online. Its readability on smartphones, entry points from search results to each medical service page, and post-launch update process also needed to be reviewed.

INFORMATION

What We Did

INFORMATION

Website Redesign

We organized the clinic's information and redesigned the site to make it easy to read on smartphones as well.

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Restructuring Patient Information

We organized information on internal medicine, cardiology, gastroenterology, pediatrics, nephrology and dialysis, along with staff, facilities, and access details, so that patients could find it easily.

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SEO and Technical Improvements

We put in place the fundamentals needed to help patients find the clinic, including page structure, headings, internal links, display, and security. In August 2026, we standardized the canonical HTTPS URLs and implemented Open Graph metadata. This resolved the issue of old HTTP versions of pages remaining in search results.

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Ongoing Management

We update medical service information and clinic announcements, continually adding information that is useful to patients. From 2021 through 2026, we recorded more than 671 ongoing improvements and updates.

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AI Chatbot

The website answers simple questions about topics such as consultation hours and access. Each chat eliminates the need for one phone call, and the clinic director has also observed a decrease in calls to reception. When a patient asked, “Can I pay by card?”, we obtained the clinic's approval and added the accurate response that only cash is accepted.

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Results

After the website redesign, the number of new patients rose to six times the pre-improvement level. This was the result of creating a foundation that communicates the clinic's services and reputation online and enables patients arriving from search engines to consider visiting the clinic. We continue to manage the site today.

INFORMATION

Search Performance (Latest 12 Months)

  • Total clicks: 4,427
  • Total impressions: 48,266
  • “Murakami Clinic Fuchu”: 1,322 clicks, average position 1.0
  • “Murakami Clinic”: 604 clicks, average position 4.9
  • “Fuchu Murakami Clinic”: 288 clicks, average position 1.0
  • “Nephrology Fuchu”: 43 clicks, average position 4.2

INFORMATION

Clinics Similar to This Case

  • The clinic has operated for many years, but its website is outdated
  • Its medical services and track record are not being communicated online
  • The information remains unchanged even though the clinic is paying update fees
  • Reception repeatedly receives the same simple questions

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